Here are answers to many commonly asked questions. Please contact us if you don’t see what you’re looking for.

What is SSL?

SSL is a retailer owned buying group representing the snowsports, outdoor, lifestyle, and casual furniture industries. Our industry-leading merchandising experience will help your business grow and save money!

Who are SSL retailers?

SSL retailers are among the most respected retailers in specialty sports, whether in ski, snowboard, outdoor, lifestyle, or the casual furniture industries. SSL retailers are comprised of small businesses with owners who love what they do because of their passion for sports and retailing. For a complete list of our current retailer members, click here.

Who are SSL suppliers?

SSL suppliers are amongst the best companies with strongest brands in our industries. For a complete list of our preferred suppliers, click here.

Will SSL save my business money?

SSL offers significant cost saving advantages to our retailers and suppliers. As an SSL retailer with access to our suppliers’ programs and exclusive offers, SSL can and will save you money. When you partner with SSL as a supplier you will reap the benefits of SSL’s centralization, credit review, and security ultimately impacting your bottom line.

What is the Winter Sports Market (WSM)?

The Winter Sports Market (WSM) is an annual buying show that SSL is proud to sponsor. For over 20 years, our retailers and suppliers come together once a year to share industry knowledge, market information and product trends. WSM gives our preferred suppliers the opportunity to deliver their unique brand message directly with the owners and buyers of some of the best shops in the country. A special highlight of WSM is the Hot Buy, an evening when suppliers offer even deeper discounts on key products that add to your profitability.

How do I become a member?

If you are interested in benefiting from SSL’s exclusive retailer/supplier network, please contact SSL at (720) 645-1049, or contact us online.

How do I become an SSL Supplier?

If you are interested in benefiting from SSL’s exclusive retailer/supplier network, please contact SSL at (720) 645-1049, or contact us online.