We are passionate about our work and
share this passion with our valued members and suppliers.

Sports Specialists Ltd. (SSL) is a collection of the best specialty snowsports retailers in the U.S. Since 1971, SSL has been the leading marketing, purchasing, and merchandising group in the specialty ski, snowboard, outdoor, and casual furniture industries. We share a passion for the lifestyles we serve, and that gives us unique insight into the marketplace that you just can’t get anywhere else.

The SSL community is made up of:

  • 52 retail businesses in 26 states and D.C.
  • 130 retail storefronts
  • Purchasing programs with over 90 major suppliers in our industries.

Our Mission

To be the leading dominant specialty retailer buying organization in North America; providing buying opportunities, information exchange, marketing initiatives, and related services to our retailer/stockholders and our preferred suppliers.

Sustainability is a priority!

Sustainability is a priority!We believe it is everyone’s responsibility to help protect our environment. Through our technology initiatives and e-commerce platform, we are improving communications and reducing the need for paper.