SSL connects the best retailers with the strongest brands in the winter sports industry to benefit members and suppliers alike.


We use collective bargaining power to fairly and efficiently negotiate customized opportunities, services, and tools that give our member stores competitive advantages in buying, merchandising, and marketing.

See How



SSL suppliers enjoy a wide range of benefits, including unique access to the best winter sports shops, critical retail market intelligence, and the chance to connect with store buyers first, before the competition.

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Winter Sports Market

Winter Sports Market

This exclusive annual trade show connects our member store owners and buyers with SSL’s preferred suppliers to review new products, discuss new strategies for success, and share best business practices.

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The SSL community is made up of 60+ independently owned retail businesses throughout the U.S., including 225+ retail storefronts and purchasing programs with 160+ major suppliers in the snow sports industry.

Read about SSL's history

Proudly Partnering With:

Climate Unlimited
Outdoor Industry
International Casual Furnishings Association
Share Winter Foundation
Protect Our Winters