Austria is truly the place to be for the ski industry! Our most recent expedition brought us to the Atomic Skis Factory in Altenmarkt, Salzburg, Austria. Atomic is wholly owned by Amer Sports which also owns renowned companies Wilson Sporting Goods, Suunto Oy, Salomon and Precor USA.
Atomic is best known for its racing skis and many World Cup champions have used Atomic’s equipment including Hermann Maier, Benjamin Raich, Stephan Eberharter, Aksel Lund Svindal and the powerhouse Austrian ski team. Atomic first gained popularity in the United States after the 1984 Winter Olympics in Sarajevo where Bill Johnson took the gold medal in the Men’s Downhill on 225 cm Atomic “Red Sleds”.
We were lucky enough to see many exciting things on our tour of Atomic such as the behind-the-scenes workings of the factory and the racing department. Be sure to check our Facebook page to see the all of our photos from the Atomic tour and stop back soon to see where we’re heading next!