SIA Regional Retailers of the Year for 2010!

SIA Regional Retailers of the Year for 2010!

SSL is proud to have three (3) members being recognized with this prestigious award!

New England Regional WinnerEast Coast Alpine, Danvers, MA.
John & Sarah Sullivan, Owners.

Mid-atlantic Regional Winner — Buckman’s Ski & Snowboard, Perkiomenville, PA. 
Jeff & Nancy Buckman, Owners.

Mountain Regional Winner — Cole Sport, Park City, UT
Gary & Jana Cole, Owners

Congratulations to all SSL winners!

SSL Celebrates 40 Years In 2011

SSL Celebrates 40 Years In 2011Sports Specialists Ltd. (SSL) started in January 1971 as a specialty ski retailer-owned buying group. The original purpose was to help members compete in the market place against the large sporting goods retail chains that were getting into the ski category of sales. The foundation of the group was an organization known as the Ski Specialists Guild. The purpose of SSG was to promote ski specialty shops to consumers through image ads in industry magazines. Many of the original member businesses are still going today. The idea worked and withstands the test of time.

Some of the founding members still in business today (Princeton Sports, MD; Ski & Sport Haus, OH;King Keyser, IL; and Scandinavian Ski Shop, IL). Bernie (Sonny) Davis of Princeton Sports, Chairman of SSL for 16+ years, remains active in the business today.

SSL now has 46 members with over 130 retail outlets spread over 26 states and DC, doing approximately $150 million at retail in snow sports. SSL does business with over 70 suppliers in the snow sports industry and has earned a Gold Plated reputation in the industry.

SSL will be celebrating its 40th anniversary at the Winter Sports Market in Denver on January 24th at the Hyatt Hotel.

Humans Were Never Meant to Hibernate

Welcome! Are you thinking of learning how to ski or snowboard? Already participate and want to get better? This is the right place!

Revel in the snow with us. Bring your friends and family. January is Learn to Ski and Snowboard Month. Take lessons from a pro. Beginners will find affordable and convenient learning programs. So will current skiers and snowboarders who want to improve.

January is a great time to celebrate winter through skiing and snowboarding. This site offers information you need to get ready and go. Have fun!

Check HERE for learning programs in various states. The list will change so check back often.

See you on the snow….for a long time to come!
….Your Friends in Snow Sports

SSL Gold Medal Shops 2010

Congratulations To The Following SSL Retailers Recognized By Ski Magazine As Gold Medal Shops For 2010

New England- Ski Haus, NH..Sugarloaf(Boyne Country Sports), ME

East- Ski Center, DC(also Regional Shop of the Year)..Princeton Sports, MD…Buckman’s, PA

Midwest- Pierce Skate & Ski, MN(also Regional Shop of the Year)..Geiger’s, OH..Boyne Country Sports, MI..Williams Ski Haus, IL

Rockies- Cole Sport, UT(also Regional Shop of the Year)..Sport Stalker, CO

Far West- Sports Ltd.,CA

Congratulations SIA Retailers of the Year 2010

Congratulations! to Bill & Jen Curley of Inverness Ski Shop, Waitsfield, Vermont for winning Retailers of the Year for the New England region.

Congratulations! to Paul Berg and his staff of Berg’s Ski & Snowboard Shop, Eugene, Oregon for winning Retailer of the Year for the Pacific region.