Pre-Season 2011-12 Orders To Be Up 15-25%!

If WSM ’11 HotBuy! orders are an indication of  how much all other pre-season buys will be increased for the 2011-12 season, things are looking real good for next year. Cautious optimism is the mantra…finding the right balance between having too little and having too much will require an artists touch. Picking the winners from the losers will be a challenge for all…a nice challenge to have after a couple of years of damage control.