SGG Media: Study Finds Shoppers Still Don’t Feel Safe Trying on Apparel in Stores

As stores reopen across the country, a recent study by First Insight found that the majority of consumers (54 percent) are ready to buy apparel in-store, followed by home improvement (36 percent) and footwear (32 percent).However, the purchase experience will likely look much different than it did pre-Coronavirus, as 65 percent of women said they would not feel safe trying on clothes in dressing rooms, 78 percent would not feel safe testing beauty products and 66 percent would not feel safe working with a sales associate.